- Category: Market
- Published on Monday, 21 January 2013 16:13
KAHINI CHAKRABORTY - Mumbai
The meta search engine Wego India has added a new product offering to its website by introducing Holiday Rentals, in order to cater to the growing demand of travellers opting for alternative accommodation - tents, homestay or villa, private homes, beach houses, farm stays, alpine chalets, yachts apart from the regular hotel stay. “We also aim to propel our homestay offerings in India, especially in popular holiday destinations like Goa, Coorg, Ooty and other locations. From a romantic getaway or large family holiday there’s a huge variety to select from. Currently we offer access to over 400,000 Holiday Rental options domestically and overseas,” informed Jackson Fernandez, general manager, Wego India.
For this year, the company is looking at developing strategic distribution partnerships in India. “We have already enjoyed successful international partnerships with global giants- Yahoo, eBay and MSN and intend to follow suit with the major counterparts in India,” he added. Asked on the revenue generation of the company since its launch in mid last year and its market expectations this year, Fernandez said, “The year 2012 was good for us in terms of market acceptance, strategic partnerships as well as growth figures. In fact, we exceeded our growth targets and expectations for this period. Considering our launch in India was in mid-2012, we have seen a month-on-month increase of 15 to 20 per cent in new visits to the site. We have made our site accessible in 11 national languages to broaden our reach - making travel information and options more accessible. Seeing our positive experiences during 2012, our expectations of 2013 are extremely optimistic. From a company perspective, we envisage exponential growth in terms of visitors, bookings and revenue. We have a number of exciting initiatives and partnerships in the pipeline specifically for the Indian market.”